Boj & Joey B Join Forces for Alté Jam, No Waste Time

 Evan Dale // Oct 23, 2019 

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Nigerian Alté star, Boj shines with some of the most understated music coming from the explosion the West African Cultural Renaissance. Keen to the mellow vibes signature to Alté’s spoon-fed delivery and low-fidelity production, he has no problem making his presence felt even amongst the coolest of club jams. His latest is a melodical, meditative collaboration with Joey B called No Waste Time. The track is a low-key change of pace for Joey B who is best known for upturnt club anthem, Tonga, and falls more in line with the calm and collected deliveries – Tungba, Obe – that have turned Boj into one of a handful of key names in Alté’s introduction beyond the Nigerian Gen-Z stream and into the ears of the world. 


For listeners searching for an Afro-beat aesthetic merging with modern production and low-fidelity hip-hop and R&B sensitivities, Alté is a direction worth exploring and Boj, an artist whose canon is worth a deep dive. No Waste Time. This is the perfect place to start. 


And for those wanting to dive even deeper into the all-encompassing aesthetics of the West African Cultural Renaissance, check out the visuals for the video as well.