Tobi Lou is on a roll and at this point, the whole damn world should know about it. From the February release of short project, tobi lou and the Moon, to the explosive reach of Troop featuring Smino, to the success of recent single, Darlin’, to yesterday’s tobi lou and the Loop, it’s hard to pinpoint where the cartoon sphere bubble rapper is headed next, but three things are for certain – the next step will be bold, it will be big, and its title will likely include a word with two o’s.

 

Any young artist putting out such a consistent stream of new music is bound to hit a speedbump or two, but as of now, the Chicago rapper is yet to misstep, and the most recent release, tobi lou and the Loop is his strongest to date. Holding true to the light-hearted and bouncy production that we’ve all come to know and love since last year’s breakout hit, Game Ova, the maturation of his lyricism and songwriting capabilities in combination with a steadily relatable sphere of explorative thematics have set him up to become one of the most influential young artists on the continually hot Chicago hip-hop scene. 

 

The entirety of the project boasts a feeling of continuity that’s especially strong in a world defined more by short tracks and an ADHD bunny shuffling of styles and approaches. But its refreshing identity goes deeper than that. Its sound – Tobi Lou’s sound – is a much-welcomed antidote to the increasingly negative, grimy, and low-fidelity spectrum of hip-hop’s current mainstream focus. And though sometimes taken lightly due to its frankly light-hearted nature, the future of the positive activists and the lovably relatable is bright in hip-hop, particularly as the influence of mellow pop comes to align the styling with a different mainstream perspective.

 

Long story short, listen to tobi lou and the Loop– in fact listen to all of Tobi Lou’s canon – go for a stroll through your local park, and unwind in the warm, welcoming creative sphere that his imagination has begun to adorn over all of music. 

INTERVIEW WITH REAUX MARQUEZ

The Nashville Hip-Hop artist is a bridge between the past and the present where rap's most sacred tenants, rhythm & poetry, coalesce with his vision for modern social progress and  damn good vibes. 

INTERVIEW WITH AARON TAYLOR

We spoke on the creative change of pace, on the process of piecing together what’s next, on performance, collaboration, and influence. His responses duly read of honesty, humbleness, and soul.  

INTERVIEW WITH BOBBY EARTH

Born in and permanently inspired by Houston, Bobby Earth finds heavier inspiration only at the crossroads of soul music and love.  

INTERVIEW WITH TESSELLATED

Splitting time between his home and Los Angeles, wide-ranging Jamaican artist of sunshiny vibes and warm-weather anthems, Tessellated is impossible to box in. 

[LATEST]

 

Kwaku Asante | honeycomb

 

Ari Lennox | Shea Butter Baby

 

Freddie Gibbs | Best in Show

 

YBN CordaeThe Lost Boy

 

Cousin Stizz | Best in Show

 

SAINt JHN | Best in Show

[DAILY FOCUS]

Kwaku Asante | honeycomb

Ari Lennox | Shea Butter Baby

Brandon Banks | SELF

YBN Cordae | The Lost Boy 

KTOE | I'm Mad

Freddie Gibbs | Bandana

Femdot | Rap City

Kojey Radical | Cashmere Tears

Ciscero | Good to Know

Joey B & Boj | No Waste Time

Smino | Trina

Serious Klein | Lil Capo

[2018  IN REVIEW]

 

Mahalia | 2018's

Best Artist

 

2018's Best Projects

 

2018's Best Artists

 

SAINt JHN| 2018's Best

New Artist 

 

Noname's Room 25 | 2018's Project of the Year

 

2018's Best New Artists

[SERIES]

[NEW IN HIP-HOP]

MfnMelo & Saba | What A Life 

TOBi | Faces 

Rexx Life Raj | Father Figure 3 

[NEW IN R&B]

Christian Kuria | Losing You 

Jacquees | King of R&B 

Bennett | Give Me A Reason  

[NEW IN NEO-SOUL]

Kwaku Asante | Sunday 

Berhana | HAN 

Free Nationals | Shibuya 

[NEW IN ACOUSTIC]

Adekunle Gold | Young Love

SIDIQ | Brand New Day 

Jesse Markin | Folk 

[NEW IN MELLOW POP]

ROLE MODEL | oh, how perfect 

Omar Apollo | Hit Me Up 

Emerson Leif | Wake Up With You 

[NEW IN ELECTRONIC]

FKJ | Yling Ylang 

Tourist | Kin 

Shmuck the Loyal | Hypervade 

[FROM THE VAULT]

[PLAYLISTS]

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