In a world full of unrealistically crisp sneaker shots and creaseless clothing articles, it’s easy to fall into a downward spiral of materialist utopia, where everyone’s shoes are fresh off the rack and clothes require you to rip the tags before rocking them out for the weekend.


But, as nice as it is to have a perfectly clean pair of sneakers made even more pristine by some denim fresh off the production line, it lacks a greater intrinsic value.


It links back to the age-old adage that there are two sides to every coin.


Sure, that pricey new pair of sneakers and that designer suede bomber are tight. But they don’t have character yet.


Style that truly means something is built to last. It wears in, rather than wearing out.


We’re talking the staple pieces in your closet. That elite group of items that you can’t stop wearing.


We never understood the schools of thought regarding buying items to let them gather dust.


What’s the point? To be a show piece that you like to imagine wearing? Thinking of what could be?


When you buy something, it should be with the full intent of wearing it. Why wouldn’t it be? 


If you want something to sit on your shelf, get a plant.


As stylistically-centered folks, we stress the little scuffs that show up on our precious footwear, ceaselessly avoiding puddles, dirt, and any public place where we may possibly find our pair endangered by the clodhopping beaters other aloof passerby have laced to their feet.


But, in our time trying and failing to stunt to perfection, we realized that we were avoiding wearing some of the coolest pieces in our wardrobe. Those pieces weren’t seeing life. And through our fears, neither were we. 


And why? Because we might possibly have to go at them with a suede eraser?


It was at this point that we came to an epiphany.


Fuck it.


Life is too short. You work for what you get. If you’re anything like us, the pieces in your wardrobe aren’t just cool to look at. They represent a serious and deeply rooted internal identity, manifested physically in whatever stylistic form that may take.


You can’t be afraid of a few dings and dents. What you should fear is not fully expressing your unique style identity.


You can’t be stuck in this fucked up construct of petrified consumerism and social media anti-realities.


If anything, being willing to accrue a couple badges of honor on your favorite clothes proves two things.


One: it proves that you’ll rock what you have and aren’t a primidone about wearing your gear.


Two: it shows that you’re free of this incredibly unrealistic perception of sneaker culture and fashion consumerism.


As if everyone can afford to buy two pairs of Yeezy’s, with one that gets real use and another that comes out for Instagram feeds to generate mainstream hype. It’s a toxic culture that frankly feels rather stifling to the creative expression of those wishing to break free from the shackles of popular opinion.


The point of style and fashion isn’t to be a homogenous, box-logo wearing sheep.


It’s a celebration of individuality, and of the joy it brings people to dress in such a way that their souls are bared to the world via curated garments and pieces.


And really, new pieces don’t yet have any history.


But that jacket you wore during your icy trip to Manhattan, that pair you wore on your last trip to Vegas, those handstitched high-laced boots you bought in Paris and wore out during the entirety of the European trip – all those pieces have history and character.


The true nature of this editorial is to tell you that you should love rocking what you’ve got. The moment you find yourself thinking about putting that pair of high tops back on the shelf, lace them up


Throw caution to the wind a bit and let your style live your life with you.


Will you get burned and have an instance where you’re doctoring the beer stains out of some prized footwear? Almost definitely.


But the point is that you’ve got to take pride in the mileage your style accrues.


Break things in. Wear them until you feel like you’ve been repetitive. It’s fine, we all can’t have endless money with which to continually buy new pieces after they get slightly worn.


And the people that do? Well, they won’t ever understand what it means to have a wardrobe that carries with it the places you’ve been, the people you’ve met, and the things they’ve done with you.


And maybe nobody will ever know what the story is behind your most prized stylistic possessions.


But you will.


To a passerby, it’s a weathered rain jacket.


To you, it’s a foggy night in Manhattan.


It’s a breezy afternoon in the South Beach heat.


It’s a whirling gust of wind in the rust colored canopy of fall.


Like a passport, stamped with the scuffs and smudges of every place you’ve ever been. Of every place you might one day go.


And that’s the beauty of rocking your gear. Because there’s more to life than coveting the latest and greatest.


It’s about who you are. About the little things that add up to your identity. Don’t disregard that just to have the newest of the new.


Stay true.